As a commercial organization, we are more aware than most of what the impact of direct mail can be. In recent years, we have seen a shift from printed media to digital media. We are now seeing a trend towards a combination of both media. Unpersonalized uniformity in direct mail is completely useless. Personalized DM campaigns in combination with variable data printing are the way forward!
Our production process consists of the following elements:
The power of the envelope is that the direct mail must be opened. The costs of direct mail consist primarily of the following elements:
As is clear, the envelope is a small part of the costs, and is often neglected. However, if the envelope draws attention, as a result of which the recipient in any event opens the envelope, the response can be up to 3 times higher. The quality of the mailshot is important, and not least depends on the envelope.
More information? Feel free to contact us for more information and advice. We will be happy to answer your questions: 020 88 49 84 10 or complete our contact form.