New sponsorship deal DaklaPack and Mirjam Pol
DaklaPack and Mirjam Pol joined forces before the start of the 2018 season, and the company's logos were already clearly visible on the race bike. ‘After a successful first year we have again strengthened our ties with Mirjam Pol to work together even more intensively for the upcoming Dakar edition,’ says CEO Dave Klaassen of DaklaPack.
In 2018 Mirjam was at the start in Peru to achieve her ambitions in the fourteen day rally. She succeeded after a fierce battle with all possible elements, but suffered from a broken forearm and a body that protested strongly. And as we have come to expect from her, just a few metres over the finish line, after 14 long stages, she announced: ‘You won't believe it, because right now I've really had it, but I'll be back again next year!’ And she's making good on her promise... the preparations for Dakar Rally 2019 are in full swing.
This partnership gives DaklaPack even greater visibility in the Dakar Rally, the toughest class in rally racing. Mirjam's character and enormous drive are a perfect fit for our innovative brand. We expect this deal to further strengthen the exposure and marketing goals of both brands.
To this day, Mirjam Pol is the only Dutch female motorcycle rider who has competed in the Dakar Rallyand won the women's classification. DaklaPack wishes her every success in 2019!